Analyze the Results
About Technology, Data & Best Practices Choices
What are your lagging and leading sales indicators telling you?
Reporting and analytics tools have improved. Modern technologies make it easier to move from antiquated or proprietary tools that require too much effort to gain meaningful insight. To be competitive you must evaluate what drives your sales, your leading indicators. And you want to do it on your mobile device. Looking in the rear view mirror at past results won't get you where you want to go.
Now any supplier can easily benefit from an expanding amount of useful data. Developing meaningful reports can mean organizing and managing many data sets. This includes consumer insight data, white-label key account lists, shipment data plus invoice-level retail account depletions. Suppliers and distributors of any size can now cost-effectively gain the same advantages previously only available to larger firms.